Planes 2 mobile
Yoki Network and Disney collaborated on a number of different campaigns. This time, Yoki and Disney joined forces once more to promote the new Disney movie, Disney Planes 2. Using a FloorAd, the target audience could watch a video clip from Disney Planes 2 whenever they visited a Yoki Network website. The target audience for this campaign consisted of boys between the ages of two and twelve. This cross-media campaign was not only active on the desktop version of the websites, but also ran on the mobile versions of the Yoki Network websites.
The objective of the campaign? To prompt boys between the ages of two and twelve to watch the movie Disney Planes 2 on the silver screen.