• kpn-v2

KPN Prepaid

The departure of the mobile network provider ‘Hi’, a brand geared specifically toward adolescents, created an exciting challenge for network provider KPN to encourage this target audience to reconnect with their brand. “Online Unlimited with KPN!” was the slogan that needed to be broadcast to teens aged 12-17. Using a number of display formats rolled out across a large amount of websites within our network, we motivated teens to select KPN as their data provider.

The campaign was run for a number of flights, generating more than 5 million impressions via desktop and mobile devices.

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