The online casting platform ICasting wanted to encourage their target audience (kids aged 6 to 14) to subscribe. In order to generate traffic to the ICasting subscription page, we decided to introduce an integrated campaign on Momio. One or more kids would be selected from the subscriber pool to play a part in a commercial by the brand Vingino. This meant that Momio users could also win a part in the commercial.
The campaign was a huge success. It was very favourably received by the intended audience, and generated large amounts of traffic to the ICasting subscription page.