To put the spotlight on the Disney XD programme ‘Goalmouth’, Disney got in touch with us in order to make use of the Yoki Network. Using an AHPTO, we transformed our home page into a ‘Goalmouth’ page. We used this campaign to introduce the two presentors of the programme to the target audience of boys between the age of six and twelve.
The objective of this campaign? To let the target audience know that ‘Goalmouth’ is on TV every Sunday at 10:00 am on Disney XD. Due to the interest, awareness, and participation generated for the programme, we consider the ‘Goalmouth’ campaign to have been a massive success.