Activision made use of our network in a variety of ways to promote the new Skylanders Giants. First, a display campaign using Rich Media formats was initiated across different sites within the Yoki network.
In addition, we developed a campaign site where children could upload their own Skylander and vote for their favourite character. With their votes, kids put themselves in the running to win fun prizes.
The objective of this campaign was on the one hand to generate awareness regarding the new Skylanders Giants, and on the other hand to gather submissions and votes via maakjeeigenskylander.nl.