Ministerial I&M – Bicycle campaign
As an online network we encourage the use of mobile. However, we support to use this in a safe and conscious way. To make youth aware of the dangers of using your mobile in traffic, the government started a campaign that we set up in a creative way by the use of well-known influencers.
On both Youtube as the youth TV platform #FIRST, we used influencers to tell them in a funny way to get the Fietsmodus-app. Within this cross-media approach there was a main role for LIVE TV and social media.
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