The departure of the mobile network provider ‘Hi’, a brand geared specifically toward adolescents, created an exciting challenge for network provider KPN to encourage this target audience to reconnect with their brand. « Online Unlimited with KPN! » was the slogan that needed to be broadcast to teens aged 12-17. Using a number of display formats rolled out across a large amount of websites within our network, we motivated teens to select KPN as their data provider.
The campaign was run for a number of flights, generating more than 5 million impressions via desktop and mobile devices.