Everything that concerns young people concerns us as well! Alongside our funny, creative, and playful campaigns, we also think it is important to broach a number of difficult and sensitive subjects.
Sadly, domestic violence still occurs frequently in our country. Yoki Network was asked to create a Branded Content campaign in which we introduced “Roomie”. Roomie is a virtual friend you can turn to when you need to talk to someone and ask for help dealing with domestic violence.
Using advertorials, online forums, and social media, we we able to raise discussions among young people about this important topic.