In order to promote the new Nickelodeon series ‚Spotlight‘ among its target audience, the players of MovieStarPlanet were invited to share their Spotlight moments. Using an integrated campaign, MovieStarPlanet was transformed into a Spotlight environment. During the campaign, players could take part in a large competition, dress their avatar in a shirt designed especially for Spotlight, voice their opinions in polls, and watch different videos. In addition to the integrated campaign, we also used an HPTO, Cube, Floorad and Vpaid. The campaign was extremely successful in reaching the intended audience.