The Yoki Network team had the great pleasure of working on the BFF campaign in cooperation with Disney. Using an expanding layer on the home page, we raised awereness about the BFF campaign among the target audience of girls between the ages of nine and fourteen. For the duration of this co-creative campaign, the target audience could upload photographs and send them to Disney. By submitting their pictures, members of the target audience were entered in a prize draw.
This campaign had two complementary objectives. The first objective was to generate participation through the prize draw. The second objective regarded branding and raising awareness. Our goal was to encourage the target audience to tune in for the ‘Best Friends Friday’ block, every Friday at 16:30 pm on the Disney Channel.