Mattel wanted to promote Boomco to a target audience of boys aged 6 to 12. We used a game implementation in order to allow the target audience to become familiar with the product. In the game, you could try shooting with the Boomco product, the Blaster. Players could also download a voucher allowing them to claim a free Boomco target sticker pack. Our game integration and game promotion via the IAB banner generated a large amount of traffic to the game. In addition, the option to download the voucher also proved to be a great success.